Audi / 2024

What is
reality even?

With the launch of the new Audi q6 e-tron they asked us to come up with FOOH (Fake Out of Home) concepts for the new model.

The challenge was clear: bending reality and create something special for the fans of the brand.

One of the ideas was to use stretched out perspectives and create an optical illusion that smoothly becomes reality.

And then we brought a giant OOH poster to live through light particles (inspired by the special customizable light technology of this model).

My Roles

Art Direction

CGI Concept & Idea

Props to

Agency: OMG Fuse
Yvonne Lukas / Creative Direction
Weareeli / CGI & Animation
Animationsfabrik / CGI & Animation