Tequila 1800 / 2024

Tequila goes Fashion.

The premium tequila brand 1800 collaborated with About You and decided to go all-in on the fashion sector.

Under the claim Discover the Unexpected we moved the brand more into the fashion cosmos and came up with two suitable activation ideas all around About You events. 

Including fashion influencers and 🤌 prizes.

First:
A lucky winner won the time of her life and a professional makeover at the About You Fashion Circus in Berlin.

Next:
Same price, different event – a makeover and a day at the Pangea Festival in cooperation with the About You Vintage Wardrobe.

My Roles

Art Direction

Concept 

Film Direction

Props to

Agency: OMG Fuse
Niclas Kienert / Creative Direction
Julia Klebansky / Concept
Lukas Dührkoop / Text
Leon Hahn / Videography

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