vsf fahrradmanufaktur / 2023

Everyday
I'm gravelin.

In Latin manus means „hand“ and facere means „making“.
The german bicycle brand vsf Fahrradmanufaktur stands for this definition and has been developing handmade premium bicycles of the highest quality since 1987.



For the new GX series bikes, we have developed a suitable campaign which combines atmospheric landscapes of Germany and the adventure spirit of gravel biking: German Gravelness.

We filmed and photographed with three athletes through rain and wind in the centre of North Rhine-Westphalia:
Casual moment shots on the bikes and large hero scenes reminiscent of old oil paintings 🎨

We wanted the overall design to feel like a postcard, capturing the nature and it's beauty with the powerful lettering.

My Roles

Art Direction

Film & Photography
Direction

Props to

Agency: Uwe GmbH
Mathias Lamken / Creative Direction
Nic Heimann / Strategy & Management
Annabel Reich / Feel Good Production
Björn Lexius / Photography
Stephan Wieser / Videography
Jan Season / Editing & Grading