Hamburg Energie / 2020

#gogreen

Because at the end of every year, all electricity providers are hot for new customers to switch to them; autumn is just the right time to attract people's attention with a suitable campaign.

That's exactly what we did for Hamburg Energie with three fun and inviting campaign concepts, ensuring that everyone switches to the most honest electricity in town. #gogreen #yeah

#1 I would rather be a poster for chocolate.

It's 2019 and you still have to promote green electricity? What the ****?
Hamburg's billboards would also much rather advertise sweets, drinks and more - if they didn't have to bring green electricity to the people of Hamburg. What's the best way to solve such a problem?

You address it. Honestly and directly.

#2 Binging, Googling & Swiping.

Green electricity = boring? Not if you interpret certain things differently. In this route, we wanted to show for once that green electricity doesn't just heat up yesterday's lasagne in the microwave. It also has a sense of humour.

#3 Simply don't fart anymore.

What's the best and simplest solution to sustainably protect the climate?
Simply green electricity from Hamburg.

My Roles

Art Direction

Illustration

Design Concept

Props to

Agency: ressourcenmangel
Deniz Sahin / Creative Direction
Jascha Platzen / Concept & Text
Mathew Cleveland / Concept & Text