Homegate / 2022

I packed my box with ...

The Swiss real estate marketplace Homegate asked us to come up with a BIG idea for their new campaign targeting the people of Zurich during the period in which most of the moves in Switzerland take place: the summer.

Since it's the best place to find your new dream home, the message was clear: "When Zurich moves, it moves with Homegate."

A gigantic moving box at Zurich central station, was the big reveal of the campaign. Followed by several 3D installations and many more creatives all over the city. The people of Zurich simply couldn't miss it.

Teddies, guitars, skateboards & indoor plants were sticking out of the boxes everywhere.
They even came alive on some billboards.

The 3D ideas didn't stop there
– we also made them move through the streets.

The gigantic box installation at the central station was the highlight of the project.
Together with our partners we carefully planned which materials & size ratio would be best for the overall idea.

People of Zurich loved the campaign
and the giant moving box.

So did we!

My Roles

Art Direction

Guerilla Concept

Props to

Agency: Oliver Voss GmbH
Oliver Voss / Creative Direction & Text
Adrian Wille / Strategy & Management
Britta Kraina / Art Direction
Tibor Kovac / Text
Thomas Beecken / Box Installation
Weischer Media / 3D Billboards
Appel Medien / Realisation Artwork Print & Digital