Frutal / 2022

#snackattack 

The sweet seedless snack peppers from Frutal are new to the German market and want to capture the hearts as THE healthy snack to go.

Since they weren't very happy with the current packaging look, it was my task to reimagine it and come up with a brand new delicious design.

The initial label had clearly very much potential.
A big part of the project was also to redesign the current look of the beloved pepper holding character "Paprika Dude".

The old character was stiff and inconsistent. The idea was to develop a much more approachable and modern character, while still keeping the important old features such as the striking hair and pepper.

Combining it with the sunshine design elements from the Frutal Logo was the cherry on top.

And because the apperance should also be more accessible to children we added this little sunshine to the mix.

My Roles

Art Direction

Packaging

Illustration

Props to

Agency: Oliver Voss GmbH
Adrian Wille / Strategy & Management