Capri-Sun / 2021

More Sun,
More Fun.

The world-famous brand Capri-Sun asked us to create a young & fresh TVC for their 330 ml drinks. 

Under the Slogan "More Sun, More Fun." we began cooking with a little bit of stop motion & a pinch of floatie fun in the pool.

The result: Much Sun and even more Fun! 

Using the popular stop motion effect from Tik Tok & some bizarre inflatables jumping in the air we wanted to tell a story of absolute fun after drinking the new Capri-Sun. In the end everyone just falls in the water and has a great time.

And hey: since we shot the TVC fully remote during high-summer-corona-times in Greece, here's a selections of some of my favourite behind the scene footage. From my room in Hamburg with the fan on 100%.

*No floaties were harmed during the production of this TVC.

My Roles

Art Direction

Film Direction

Design Concept

Props to

Agency: Oliver Voss Werbeagentur
Oliver Voss / Creative Direction & Text
Adrian Wille / Strategy & Management
Britta Kraina / Art Direction
IAM Image / Production
Julia Mücke / Director