Schweppes Cocktail Lemonade / 2021

Cheers 

Lying on the beach, holding your favourite cocktail, listening to the sounds of the waves.

That's the initial feeling we wanted to convey in the animated commercial for the new non-alcoholic product range Schweppes Cocktail Lemonade. With a smoothly painted world that you want to be in right this moment.

For the animation idea I created rough storyboards:

When you see the bottle, you enter the world and let the holiday scenery take you on a summer journey. Ending of course with the new lemonade drinks.

As we wanted to show different scenes in one slide, we built in transitions to smoothly slide to the next picture.

My Roles

Art Direction

Animation Concept

Storyboards

Props to

Agency: Oliver Voss Werbeagentur
Oliver Voss / Creative Direction & Text
Adrian Wille / Strategy & Management
Britta Kraina / Art Direction
kobo neko / Animation & Illustration
Streetsmart Media / Production