Hamburg Energie / 2021

Round is the new sexy.

Things are getting round in the second part of the Hamburg Energie saga. For the brand facelift, among other things it was my task to develop a suitable & credible illustration concept.

Clear in appearance, accessible in sight, 100% sustainable & clean – just like our energy. This is the result. With rounded shapes & rounded corners, all design elements now look even more balanced & light. Turn down green energy? Impossible.

That's what I call a well-rounded design.

A big part of the brand facelift was to use the new illustration language – translate it to a variety of other creatives such as animated commercials, print designs & more.

My Roles

Art Direction

Brand Redesign

Illustration

Animation Concepts

Props to

Agency: ressourcenmangel
Deniz Sahin / Creative Direction
Ole Lisberg / Concept & Text